Glance MetricsBetaTurn AI recommendations into customers

Sanlam

https://www.sanlam.co.za· Financial Services / Insurance

Analyzed 7/22/2026, 5:06:04 PM

AI Visibility ScoreBeta65C
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Latest AI responses

What AI is saying about you

Live responses from each model when asked for a recommendation.

ChatGPT
ChatGPT
OpenAI's flagship model — the most-used AI chatbot.
RecognizedNeutral

Sanlam, established in 1918, is one of South Africa's largest and most established financial services groups, offering a comprehensive range of products including life insurance, investment management, healthcare, and estate planning. Their life insurance offerings encompass…

Claude
Claude
Anthropic's AI, known for thoughtful recommendations.
RecognizedPositive

# Sanlam: Assessment and Alternatives **Sanlam Specifically** Sanlam is one of South Africa's largest and most established financial services and insurance groups, with a history dating back to 1918. They offer a comprehensive range of products including life insurance,…

Gemini
Gemini
Google's AI, surfaced in search results.
RecognizedNeutral

Sanlam is a well-known and long-established financial services group in South Africa, offering a comprehensive range of insurance products including life, car, home, and business insurance, as well as investment products and personal loans. They have a significant presence…

AI Visibility Score

Beta
65Grade C

Fair

Last checked 7/22/2026, 5:06:04 PM

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Key insights

Actionable highlights extracted from how AI describes you, not just the raw responses.

  • All 3 models mention you by name.
    You have strong AI brand recognition. Focus on protecting and refining the narrative they tell.
  • Sentiment is mildly positive overall.
    1/3 responses lean positive, 0/3 negative. Plenty of room to push the narrative further.
  • Models converge on a consistent description.
    Your messaging is reading the same across providers. Good narrative discipline.
  • Models repeatedly describe you as "sanlam".
    This is the single word AI most associates with you. Decide if you want to lean in or shift the framing.

Score breakdown

Structured data0/100

No JSON-LD found on this page.

Crawlability80/100

AI crawlers allowed; sitemap present

Content clarity100/100

Title: yes · Meta: yes · H1s: 1 · Heading levels: 5 · dateModified: no · Lists: yes

AI-native signals60/100

llms.txt: yes · OG: no · Twitter: no · HTTPS: yes · Bing: no · G2: no · Crunchbase: no

AI awareness86/100

3/3 models mentioned you. Avg sentiment: 0.18. Avg recommendation rank: 1.5.

Top recommendations

Highest impact first.

  • Clearer 'About Us' and Value Proposition
    Content · +8 points
  • Add JSON-LD structured data
    Structured data · +15 points
  • Add an FAQ schema with common questions
    Structured data · +6 points