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Old Mutual

https://www.oldmutual.co.za· Financial Services / Insurance

Analyzed 7/22/2026, 5:06:28 PM

AI Visibility ScoreBeta60C
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Latest AI responses

What AI is saying about you

Live responses from each model when asked for a recommendation.

ChatGPT
ChatGPT
OpenAI's flagship model — the most-used AI chatbot.
RecognizedPositive

Old Mutual, established in 1845, is one of South Africa's oldest and most reputable financial services providers. They offer a comprehensive range of products, including life insurance, funeral cover, disability and income protection, and investment-linked insurance. Their…

Claude
Claude
Anthropic's AI, known for thoughtful recommendations.
RecognizedPositive

# Old Mutual and Financial Services Options in South Africa **Old Mutual Assessment** Old Mutual is one of South Africa's largest and most established financial services groups, offering a comprehensive range of products including life insurance, short-term insurance,…

Gemini
Gemini
Google's AI, surfaced in search results.
RecognizedNegative

Old Mutual is a well-established South African financial services group with a history dating back to 1845, offering a broad spectrum of financial solutions including investment, savings, insurance, and banking services across Africa. They provide a wide range of insurance…

AI Visibility Score

Beta
60Grade C

Fair

Last checked 7/22/2026, 5:06:28 PM

Score over time

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Key insights

Actionable highlights extracted from how AI describes you, not just the raw responses.

  • All 3 models mention you by name.
    You have strong AI brand recognition. Focus on protecting and refining the narrative they tell.
  • Sentiment is mildly positive overall.
    2/3 responses lean positive, 1/3 negative. Plenty of room to push the narrative further.
  • Models converge on a consistent description.
    Your messaging is reading the same across providers. Good narrative discipline.
  • Models repeatedly describe you as "mutual".
    This is the single word AI most associates with you. Decide if you want to lean in or shift the framing.

Score breakdown

Structured data0/100

No JSON-LD found on this page.

Crawlability70/100

AI crawlers allowed; no sitemap

Content clarity77/100

Title: yes · Meta: yes · H1s: 2 · Heading levels: 3 · dateModified: no · Lists: yes

AI-native signals65/100

llms.txt: no · OG: yes · Twitter: yes · HTTPS: yes · Bing: no · G2: no · Crunchbase: no

AI awareness82/100

3/3 models mentioned you. Avg sentiment: 0.10. Avg recommendation rank: 2.0.

Top recommendations

Highest impact first.

  • Explicitly State Core Financial Services
    Content · +8 points
  • Add JSON-LD structured data
    Structured data · +15 points
  • Negative sentiment in Gemini's response
    AI awareness · +4 points